Full / Full refers to the color scheme
in which all the pages are in full color. This is of course the most expensive
of the color schemes, but it is also the prettiest.
Full / 2 refers to the color scheme
in which half of the market flyer will be in full color. The other half will
consist of 2 colors. White (the color of the paper) is not included as a color.
The 2 colors consists of black and red. Other colors cannot be substituted for
these colors. This is especially good for having black and white images of the
products and having the prices, product names, or other important information
in red.
Full / 1 refers the color scheme in
which half of the market flyer will be in full color, and the other half will
be in one color. White (the color of the paper) is not included as part of the
1. Therefore, the end result will be pages which are in black and white.